Hi there
As you might have noticed already,
EuroTopTechJobs.com now redirects to EuroTopTech.com
The old Beehiiv newsletter storing the Guides to Land Top Tech Jobs in Europe has been deleted, and a new one has been created at eurotoptech.beehiiv.com.
Whatâs happening?
Mostly just a rebranding/restructuring.
In particular:
1. I opened a Swiss LLC to manage part of my business
I will keep running my coaching program as a self-employed individual since itâs just me running the service.
But for the software, newsletter and digital product side of things, Iâve opened a Swiss GmbH (the equivalent of a US LLC).
This is mainly to have a structure that scales better.
An LLC allows you to:
Separate the liability of the business from your personal one: meaning you can take more risks and/or develop more complex products without fear that something might go wrong and you be personally liable.
Receive funding - which for now I donât plan to do, but you never know.
Sell - either part of the business or all of it, easier than selling as a freelancer.
Structure wealth in general: having an LLC allows you to better handle your finances. As a freelancer, whatever you make is your income and itâs going to get taxed (if one year you make a lot youâre gonna get a salty tax bill). With an LLC, you can pay yourself a salary and reinvest/store the rest in the business.
It makes your business more portable: if at some point I want to leave Switzerland I can leave the company there and only setup payroll in the country I move to, instead of having to change residency, structure and financial strategy of the business itself.
It allows you to hire - although for now I plan to stay solo.
Branding is more clear: people are more used to buying products and services from companies than from people, at least formally (especially in the realm of digital products or SaaS).
In general, itâs just ârecommendedâ to open an LLC after youâve validated your product.
It gives you more flexibility, clearer/better branding and perception.
And you can flex being a Funder & CEO on LI đ
But there are other reasons why I opened it now and not earlier.
2. Closing phase 1 of my online business journey
A quick recap:
Letâs be honest: I started this newsletter in September 2023 (exactly 2 years ago) not knowing what I was doing.
The reason back then was this: I knew I spent an insane amount of time studying tech careers/life/money in the US and trying to âtransposeâ it to Europe.
Such âmappingâ wasnât straightforward at all.
I clearly saw a gap in the information space around this: it didnât make sense that I had to spend so much time to find answers to some relatively simple questions around how to manage my career as a dev in Europe.
So I wanted to share the research I did.
You can re-read some of my early articles to learn more about that: my first article, 2nd one (highlighting Europeâs diversity), Code Capitals, Top companies in Europe, FIRE in Europe, Why I started the newsletter, Moving to the USA good/bad, Making 200k as a jr. dev in Europe.
I knew for a fact that no one else in Europe researched this as much as I did.
Because throughout my early career I worked for several companies (small and big, including Amazon and Oracle) in several locations (Milan, Madrid, Barcelona, Zurich) and met many devs - and even those in higher positions didnât research things as I did.
This hypothesis proved true once I started posting on LinkedIn, going viral over and over for a year straight, getting to 50k followers in a little more than a year.
Getting customers from the first iteration of my coaching program - such as this guy here (the first to apply in May 2024!) - proved me that what I knew was useful and funded my early business experiments.
Coaching results followed.
And I started building free software tools: CodeCapitals.com, Companies List, and in June 2024 a Google Sheet tracking big tech jobs in Europe.
Again, feedback was good. So I kept on iterating.
Eventually I knew I was onto something.
Not something necessarily huge, but something that was meant for me to do (and in a way that people wanted me to do, as shown by the feedback on LinkedIn and on the various tools).
I had some financial security thanks to my dev career, some income from coaching and the early version of the job board, so I kept going.
In summary:
It was a lot of exploration, learning and trial and errors.
Now, itâs time to:
3. Start phase 2
I hypothesised, tested, explored.
Now I have a somewhat clear vision that I want to execute on, a platform Iâd like to build.
Euro Top Tech
Not just a job board.
Not just a newsletter.
Something more, bigger - all-encompassing.
Think of it as:
The Operating System for your Tech Career and Life in Europe.
There will be other products and services that I will launch in the coming months.
Together with improving the current job board, and creating more and better guides.
Iâm very excited for this.
Itâs gonna be cool!! I promise.
One last thing
You guys really made this possible.
The truth is: without your support, I wouldnât have been able to start this journey.
And itâs not as simple as: I give you value, you give me support.
Itâs not really just a transaction.
For sure there is undoubtedly work I do and value that I deliver.
But there is also a lot of trust and leap of faith that a lot of you do.
I donât forget these things.
The first few hundreds of you to subscribe to this newsletter, to like and share my early posts on LinkedIn.
In a way, I donât need a VC because my investors are my customers.
You buy a 50 euro/year 5 euro/month newsletter with a Google Sheet, because you trust me to make it better over time.
I am then able to fund turning the Google Sheet to a website and continue building, without increasing the prices for the ones who trusted me early.
Once improvements land prod, I raise the prices, and some others of you join.
I then improve it further, without changing prices for existing subs.
And so on and so forth.
And itâs the same for the coaching: when I launched it, it costed 500 euro a month, some of you decided to trust me without a track record and got a great deal out of it. Now the price is twice that, and people continue to get a good ROI (meaning the early clients got a steal deal in hindsight).
Thereâs many of you whoâre paying very little for what is now EuroTopTech.com.
Youâre my early investors.
If youâre new here, and are thinking of joining the band, you can sub now for 89 euro/year.
Obviously new shit will come out soon, and youâll be keeping the lower price because you funded the journey ;)
PEACE
This article is brought to you by:
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