“the magnitude of the response is to a non-small extent luck-based (I think).” <- this is what 99% of people gets wrong when they get into the “creator” business. They think that making good, useful content is all it takes. When that’s the bare minimum. Luck and unfair advantages play a crucial role.
In my case I think my content went well because it was hard to find and useful content.
In a way, the fact that I had to go through a long, time consuming and painful process to get the info and insights that I share, helped. But also the fact that I did all of this for an audience that apparently exists. I could've spent the same amount of effort on something that would resonate less and get less traction. So in this sense it's luck.
Also, regarding money and business, as solofounder b2c, content is a lot: maybe 50% of success. But then the other 50% is also not trivial: offering products and services that are a good fit for your audience and that are worth buying.
So all in all I'd say it's quite hard.
Successful b2c solopreneurs are absolute outliers. I'm still making less money this way that I did with my last job 1.5 years ago (and the solopreneur journey even went well for me xD).
I think devs will figure out very soon that SaaS life is not as easy or smart as some people make it to be, and will stop idolising it.
In the past 12 months I've already seen over 10 devs from my circle who tried to launch a SaaS and failed. Tbh they'd been better off finding a good and flexible remote job.
“the magnitude of the response is to a non-small extent luck-based (I think).” <- this is what 99% of people gets wrong when they get into the “creator” business. They think that making good, useful content is all it takes. When that’s the bare minimum. Luck and unfair advantages play a crucial role.
In my case I think my content went well because it was hard to find and useful content.
In a way, the fact that I had to go through a long, time consuming and painful process to get the info and insights that I share, helped. But also the fact that I did all of this for an audience that apparently exists. I could've spent the same amount of effort on something that would resonate less and get less traction. So in this sense it's luck.
Also, regarding money and business, as solofounder b2c, content is a lot: maybe 50% of success. But then the other 50% is also not trivial: offering products and services that are a good fit for your audience and that are worth buying.
So all in all I'd say it's quite hard.
Successful b2c solopreneurs are absolute outliers. I'm still making less money this way that I did with my last job 1.5 years ago (and the solopreneur journey even went well for me xD).
I think devs will figure out very soon that SaaS life is not as easy or smart as some people make it to be, and will stop idolising it.
In the past 12 months I've already seen over 10 devs from my circle who tried to launch a SaaS and failed. Tbh they'd been better off finding a good and flexible remote job.
Honestly, it’s refreshing to read this kind of feedback from someone like you who went through the whole process.
Most people in your place would rather sell a “dream” than telling about the complicated reality of solopreneurship.